Do you want to earn more relevant traffic on your website? Then you have to marry your web design with SEO. But in case you don’t know what it means by marrying web design with SEO, it simply means the integration of the two techniques.
When these two digital marketing strategies work together, you can expect to rank high in Google and Bing. Your website will also have the chance to be shared on social networks leading to brand awareness. And the most important thing is that you can earn the trust of your target market leading to sales and conversion.
If you’re wondering how the two strategies work together, here are the tips that you need to keep in mind.
Before you optimize your page with SEO, it’s important that you consider its design. The web design must provide an appealing look that attracts your customers. If they see an outdated design, they may think that your business is already closed. Know the latest trends and keep with the new designs.
However, the aesthetic element of websites is only one of the criteria you must meet in creating it. One of the elements you must consider is user experience. Because if your website is hard to navigate, there’s a chance that your customers leave the page. If you want them to stay longer, create a website with a high user experience.
Plan The Integration
After you decide on the website design, start planning your SEO strategy. It’s when you decide which keywords you must use on your title, meta description and URL. However, it’s important to take note that SEO is not about keyword stuffing — avoid doing it. The latest Google algorithm doesn’t like it.
Instead of thinking how to stuff keywords on your website, you must ask yourself how the keywords can be used to provide content quality. The latest algorithm ranks your website higher if more users are satisfied on your website. It means that they must navigate many pages before leaving your website so you’ll get a higher rank.
But to achieve the success in SEO, research is critical. You must understand your market and the keywords they use to find a product or service. The most effective keyword including geographical locators will increase your page’s visibility.
It’s not enough that your website is easy to navigate. You must also ensure that it can work on all gadgets. Whether your customers use a smartphone or a laptop, they must see each page at one glance. If they need to scroll before seeing the entire page, the bounce rate of your website increases. You’ll lose a potential customer right away.
Hiring a professional web design company with SEO knowledge helps in increasing your brand reputation. If you’re living in the Tampa Bay area, consider finding a reputable company by doing a quick search for “SEO Tampa” to find a localized company for your website. There are companies with add on offers such as custom logo design and online logo creator. Take advantage of it to make your website look professional.