In today’s digital world, almost everyone can be found in one place and that is none other than the Internet. If you are trying to contact someone, sell a product, market a service, gather leads and generate sales, the Internet is your best option. With billions of active users all over the globe, it is inarguable that indeed the World Wide Web is by far the most effective place to find people. It makes a sense that when you are starting a business the first thing that you’d do is to create a website.
That’s what I did when I started my online business. I mean, how can people find you if you don’t make yourself available and visible online? Common sense will tell you that in this day and age, if you’re not online, then no matter how amazing your product or service is, no one will ever know about it except maybe for family and friends. But let’s face it, marketing your product is faster when you do it over the Internet.
The issue comes into how to design the site. You should design sites differently depending on their goals. For instance if you are designing a site about portable basketball goals and in ground basketball hoops then it would need to be designed with a different purpose than say a site like nnlaw.com that is for a law firm.
The question now is this, what’s my first move? Usually people make efforts to create and update social media profiles such as Facebook, Instagram, Twitter and LinkedIn. These are popular sites where people will likely find you get to know your business a bit more. Aside from maintaining social media accounts, it’s also important that you create a website because doing so increases your professionalism and your credibility. People will likely believe you and trust you if you have an optimised and sleekly designed website. If you don’t know a thing or two about web design or better yet, designing a logo you should consider looking into solid companies. These companies can help you with your site to optimise it and to make it look professional. When people see that your website is optimised, updated and carefully thought out, they will trust you and trust is very important in business because if your customers don’t trust you, they won’t buy from you. It’s that simple.
When doing web development, people often ask if they should design it in mobile or desktop. My answer is go for both since you need to reach as many people as you can and while the inception of smartphones have conquered the globe, still there are people who are using desktop computers especially in offices so if you want to reach them, you need to have a site optimised for desktop use. But if you really need to choose just one, I recommend you go for mobile design because almost everyone, although not all, are using smartphones to shop, to communicate and to browse online. Not only is it convenient, it’s also very easy for them. So if you are planning on designing a website make sure that you configure your site to make it easy for smartphone mobile users to navigate it. Believe me, when I did this, my sales skyrocketed to insane numbers and I owe it to my mobile-friendly site.